Integration of Admixer and Helsi to Enhance Advertising Campaign
Efficiency
Context and Business Goals
Helsi is a leading electronic medical system with over 27 million registered users, enabling precise audience segmentation based on demographic, behavioral, and medical data.
At the same time, all the data used is depersonalized, ensuring the preservation of user confidentiality
HELSI is a leading electronic medical system with a large user base and wide geographic coverage:
1.2 million
27 million
7.2 million
The cooperation between Admixer (an advertising platform) and Helsi (a digital healthcare service) made it very clear what the needs of advertisers are.
The integration can use narrow, segmented audiences, formed by Helsi without the possibility of identifying specific individuals, in advertising campaigns on Admixer.
Such an integration enables advertisers to target relevant users (specific groups of people likely to be interested in their ads) more efficiently while automating the collection data and updates process in real time, while preserving the confidentiality and anonymity of the data..
The Key business objectives of the integration Admixer and Helsi
01.Implementing Cookie Matching for Web and In-App Audiences
Admixer has implemented cookie matching technology (a process that helps recognize the same anonymous user across different websites and apps) to correctly identify Helsi users without disclosing personal data, both on websites (web audience) and in mobile applications (in-app audience):
The Admixer code call integrated by Helsi.me transmits to Admixer an anonymized Helsi user ID (Helsi ID), which is stored on the Admixer side in its own matching table for further uses in segmented audiences within advertising campaigns
Helsi transmits to Admixer not only the Helsi ID but also in-app identifiers IDFA, AAID, and GAID, which allow the application of the data for in-app targeting and segment synchronization, ensuring data privacy.
With this mechanism, Helsi can more accurately recognize its users and interact with them in its digital products.
02.Automated Audience Segment Updates
- The fastest possible inclusion of users in relevant anonymous segments.
- Near real-time segment updates for boosted ad efficiency.
- Reduces the time taken for a user's registration before his or her advertisers campaign availability.
03.Custom content for segments
Most segments (groups of anonymous users grouped by certain characteristics) are created at the request of advertisers. Helsi creates these segments based on predefined criteria (e.g., age, interests, search history), using depersonalized data, and transfers them to Admixer (advertising platform) for further use and activation in advertising campaigns.
Most segments are created at the specific request of advertisers. Helsi makes these segments on its side by predefined requirements, before transferring and activating them within Admixer.
Flexibility in audience creation tailored to specific business needs
High-quality targeting using Helsi's unique first-party data
Integration Results
Improved targeting accuracy
Automated segment updates
Flexibility in audience management
Optimized advertising cost
SUMMARY
The integration between Admixer and Helsi has created new opportunities for advertisers to reach their target audiences.
This allows for more precise audience customization using Helsi's unique depersonalized data.
Thanks to frequent data updates, advanced cookie matching and carefully designed audience segmentation, this integration has significantly improved the effectiveness of targeted advertising, helping advertisers gain a competitive edge.