Admixer DMP
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E-commerce
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Retail
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Publishers
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Brands
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Advertising Agencies
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Telecom
Admixer DMP Functionality
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01
Data Collection
Collecting data from different sources (CRM, web/app analytics, ad campaigns, POS systems) into a single repository
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02
Identity Resolution
Linking user identities across different sources and channels
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03
Data Unification
Merging records from multiple systems into a single customer view
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04
Audience Segmentation
Ruled-based and ML-based segmentation capabilities for creating hyper-targeted audiences
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05
Audience Activation
Deploying audience segments into marketing or advertising channels
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06
Audience Monetization
Generating additional revenue from audience data
Admixer DMP Advantages
Real-time
Admixer DMP provides collection, segmentation and activation of data in real time to deliver the most relevant user experience
Scalability
Enterprise-level solution that ensures stable operation under high load across multiple channels
User-Graph
Built-in identity solution that merges user identities from multiple sources to have the unified view
Flexibility
Tech-stack agnostic platform that can be integrated with any e-commerce, ad-tech and MarTech solutions using own tools and APIs
Low-latency
Optimized for quick responses that ensure a seamless user experience
Safety
Automated monitoring system that signals sharp deviations in data flow and processes
Features | What you get |
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Customization & Flexibility |
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Integrations & Connectivity |
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Data Flow & Architecture Consulting |
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Machine Learning & Advanced Analytics |
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Data Security |
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User Privacy |
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