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Admixer DMP

Multi-channel Data Management platform that allows to collect, unify, activate, and monetize data in real-time.
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WHAT IS ADMIXER DMP
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Admixer DMP Functionality

  • 01

    Data Collection

    Collecting data from different sources (CRM, web/app analytics, ad campaigns, POS systems) into a single repository

  • 02

    Identity Resolution

    Linking user identities across different sources and channels

  • 03

    Data Unification

    Merging records from multiple systems into a single customer view

  • 04

    Audience Segmentation

    Ruled-based and ML-based segmentation capabilities for creating hyper-targeted audiences

  • 05

    Audience Activation

    Deploying audience segments into marketing or advertising channels

  • 06

    Audience Monetization

    Generating additional revenue from audience data

HOW WE DIFFER

Admixer DMP Advantages

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Real-time

Admixer DMP provides collection, segmentation and activation of data in real time to deliver the most relevant user experience

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Scalability

Enterprise-level solution that ensures stable operation under high load across multiple channels

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User-Graph

Built-in identity solution that merges user identities from multiple sources to have the unified view

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Flexibility

Tech-stack agnostic platform that can be integrated with any e-commerce, ad-tech and MarTech solutions using own tools and APIs

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Low-latency

Optimized for quick responses that ensure a seamless user experience

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Safety

Automated monitoring system that signals sharp deviations in data flow and processes

DMP TAILORED FOR YOU
Features What you get
Customization & Flexibility
  • Ability to tailor data schemas, attributes, and segmentation rules
  • Custom audience definitions beyond predefined templates
  • Configurable workflows to match business-specific needs
  • UI/UX customization for easier adoption by marketing/product teams
Integrations & Connectivity
  • Native connectors to major ad platforms and programmatic ecosystem
  • Integration with CRM systems, CDPs, analytics platforms 
  • API-first architecture to build custom integrations
  • Support for real-time streaming and batch data ingestion
Data Flow & Architecture Consulting
  • Expertise in designing scalable, secure, and efficient data pipelines
  • Guidance on data warehousing, ETL/ELT strategies
  • Architecture for identity graphs and cross-device matching
  • Data governance frameworks for compliance (GDPR, CCPA)
Machine Learning & Advanced Analytics
  • Predictive modeling for churn, LTV, propensity to buy
  • Lookalike modeling to find new audiences similar to best customers
  • Real-time scoring and personalization
  • Anomaly detection and data quality monitoring
Data Security
  • Encryption
  • Access Controls
  • Infrastructure Security
  • Data Anonymization
User Privacy
  • Consent Management & Compliance
  • Data Minimization
  • Data Subject Rights Support
  • Differential Privacy / Aggregation

featured case study ↘

Arab Trade Desk

Learn how we delivered custom-built DMP on the basis of Admixer DMP for Advertising Network in Jordan, that is designed to collect, process, and segment user data from multiple sources for targeted advertising and analytics.
Read case study
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